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</o:shapelayout></xml><![endif]--></head><body lang=DE link=blue vlink=purple style='word-wrap:break-word'><div class=WordSection1><p class=MsoPlainText>Hallo zusammen, <o:p></o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText>wie heute Morgen besprochen hier zwei Beispiele.<o:p></o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText>1. DOI Registrierung bei medra, orientiert an und ursprünglich entwickelt aus ONIX 2.1:<o:p></o:p></p><p class=MsoPlainText><o:p> </o:p></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=2112 style='width:1584.0pt;border-collapse:collapse'><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><b><span style='mso-ligatures:none;mso-fareast-language:DE'><DOIMonographicProduct></span></b><span style='mso-ligatures:none;mso-fareast-language:DE'><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <NotificationType>06</NotificationType><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <DOI>10.3262/PSHDO2101</DOI><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <DOIWebsiteLink>https://www.beltz.de/de/nc/verlagsgruppe-beltz/gesamtprogramm.html?isbn=9783407486318</DOIWebsiteLink><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> </span><span lang=EN-US style='mso-ligatures:none;mso-fareast-language:DE'><RegistrantName>Julius Beltz GmbH & Co. </span><span style='mso-ligatures:none;mso-fareast-language:DE'>KG</RegistrantName><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <RegistrationAuthority>mEDRA</RegistrationAuthority><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span lang=EN-US style='mso-ligatures:none;mso-fareast-language:DE'> <ProductIdentifier><ProductIDType>03</ProductIDType><IDValue>9783407486318</IDValue></ProductIdentifier><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span lang=EN-US style='mso-ligatures:none;mso-fareast-language:DE'> <ProductIdentifier><ProductIDType>15</ProductIDType><IDValue>9783407486318</IDValue></ProductIdentifier><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span lang=EN-US style='mso-ligatures:none;mso-fareast-language:DE'> </span><span style='mso-ligatures:none;mso-fareast-language:DE'><ProductForm>DG</ProductForm><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <br><b> <Series></b><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span lang=EN-US style='mso-ligatures:none;mso-fareast-language:DE'> <SeriesIdentifier><SeriesIDType>01</SeriesIDType><IDTypeName>Julius Beltz GmbH & Co. </span><span style='mso-ligatures:none;mso-fareast-language:DE'>KG</IDTypeName><IDValue>PHDOSSIER</IDValue></SeriesIdentifier><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <TitleOfSeries>Psychologie Heute Dossier</TitleOfSeries><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><b><span style='mso-ligatures:none;mso-fareast-language:DE'> </Series></span></b><span style='mso-ligatures:none;mso-fareast-language:DE'><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <br><b> <Title></b><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <TitleType>01</TitleType><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <TitleText>DAS DOSSIER Psychologie Heute: Veränderung im Beruf</TitleText><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <Subtitle>Wann es Zeit ist, etwas Neues zu wagen - und wie das gelingen kann</Subtitle><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><b><span style='mso-ligatures:none;mso-fareast-language:DE'> </Title></span></b><span style='mso-ligatures:none;mso-fareast-language:DE'><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span lang=EN-US style='mso-ligatures:none;mso-fareast-language:DE'> <Language><LanguageRole>01</LanguageRole><LanguageCode>ger</LanguageCode></Language><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span lang=EN-US style='mso-ligatures:none;mso-fareast-language:DE'> </span><span style='mso-ligatures:none;mso-fareast-language:DE'><NumberOfPages>84</NumberOfPages><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <PagesArabic>84</PagesArabic><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <br><b> <MainSubject></b><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <MainSubjectSchemeIdentifier>26</MainSubjectSchemeIdentifier><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectSchemeVersion>2.0</SubjectSchemeVersion><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectCode>3534</SubjectCode><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><b><span style='mso-ligatures:none;mso-fareast-language:DE'> </MainSubject></span></b><span style='mso-ligatures:none;mso-fareast-language:DE'><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <br><b> <Subject></b><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectSchemeIdentifier>24</SubjectSchemeIdentifier><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectSchemeName>Verlag</SubjectSchemeName><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectCode>4</SubjectCode><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectHeadingText>Beltz</SubjectHeadingText><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><b><span style='mso-ligatures:none;mso-fareast-language:DE'> </Subject></span></b><span style='mso-ligatures:none;mso-fareast-language:DE'><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <br><b> <Subject></b><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectSchemeIdentifier>24</SubjectSchemeIdentifier><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectSchemeName>Produktrabattgruppe</SubjectSchemeName><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectCode>95R03</SubjectCode><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectHeadingText>3 = Fachbuch</SubjectHeadingText><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><b><span style='mso-ligatures:none;mso-fareast-language:DE'> </Subject></span></b><span style='mso-ligatures:none;mso-fareast-language:DE'><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <br><b> <Subject></b><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectSchemeIdentifier>20</SubjectSchemeIdentifier><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectHeadingText>Alltag</SubjectHeadingText><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><b><span style='mso-ligatures:none;mso-fareast-language:DE'> </Subject></span></b><span style='mso-ligatures:none;mso-fareast-language:DE'><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <br><b> <Subject></b><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectSchemeIdentifier>20</SubjectSchemeIdentifier><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectHeadingText>Arbeit</SubjectHeadingText><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><b><span style='mso-ligatures:none;mso-fareast-language:DE'> </Subject></span></b><span style='mso-ligatures:none;mso-fareast-language:DE'><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <br><b> <Subject></b><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectSchemeIdentifier>20</SubjectSchemeIdentifier><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectHeadingText>Arbeitsplatz</SubjectHeadingText><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><b><span style='mso-ligatures:none;mso-fareast-language:DE'> </Subject></span></b><span style='mso-ligatures:none;mso-fareast-language:DE'><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <br><b> <Subject></b><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectSchemeIdentifier>20</SubjectSchemeIdentifier><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <SubjectHeadingText>Job</SubjectHeadingText><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><b><span style='mso-ligatures:none;mso-fareast-language:DE'> </Subject></span></b><span style='mso-ligatures:none;mso-fareast-language:DE'><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <br><b> <OtherText></b><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <TextTypeCode>03</TextTypeCode><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <Text>1383 Stunden verbrachte jeder Erwerbstätige im Jahr 2019 mit Arbeit. Das ist sehr viel Zeit unseres Lebens, die wir mit Kolleginnen und Kollegen teilen, in der wir in Meetings diskutieren, an Supermarktkassen Kunden bedienen, Kinder unterrichten oder im OP stehen und operieren. Und bei vielen von uns kommen noch Momente am Feierabend oder Wochenende dazu, in denen wir über die Arbeit nachdenken, innerlich To-dos notieren oder uns Sorgen machen. <o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>Arbeit ist also so groß und so bedeutsam in unserem Leben, dass es sich lohnt, genau hinzuschauen, wie wir die vielen Stunden verbringen - und ob es Zeit ist, etwas zu verändern. Dieser wichtigen Thematik haben wir das Dossier gewidmet. <o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>Inhaltsverzeichnis<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>6 Sinn und Zweck der Arbeit<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>12 Berufung oder Geld verdienen<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>14 Wendepunkte im Berufsleben<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>20 Bin ich noch zufrieden mit meinem Job?<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>22 Fünf Schritte zur Veränderung<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>24 Wieder Neuling zu sein liegt nicht jedem<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>32 Wir brauchen Veränderungen<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>34 Schlummernde Stärken<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>37 Die Entscheidung: Bleiben oder gehen?<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>38 Über Trennungen<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>46 Was der Arbeitsplatz zu bieten hat<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>48 "Es geht um den Alltag"<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>54 Wenn Veränderungen von außen kommen<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>55 Selbstbestimmte Gründe<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>56 Zumutungen<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>58 Jung und Alt<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>64 Wann will ich arbeiten?<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>66 "Sich selbst von außen betrachten"<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>70 Klarheit über Gefühle und Gedanken<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>76 Authentisch zu sein ist ein schlechter Rat<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>82 Mehr Psychologie Heute</Text><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><b><span style='mso-ligatures:none;mso-fareast-language:DE'> </OtherText></span></b><span style='mso-ligatures:none;mso-fareast-language:DE'><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <br><b> <Publisher></b><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <PublishingRole>01</PublishingRole><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <PublisherName>Beltz</PublisherName><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><b><span style='mso-ligatures:none;mso-fareast-language:DE'> </Publisher></span></b><span style='mso-ligatures:none;mso-fareast-language:DE'><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <CountryOfPublication>DE</CountryOfPublication><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <PublicationDate>20211110</PublicationDate><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><b><span style='mso-ligatures:none;mso-fareast-language:DE'></DOIMonographicProduct></span></b><span style='mso-ligatures:none;mso-fareast-language:DE'><o:p></o:p></span></p></td></tr></table><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText>Beispiel 2, DOI Registierung bei Crossref, komplett proprietäres XML Format wie von Crossref dokumentiert und eher ab JATS/BITS orientiert, implementiert auch Teile dieser Strukturen:<o:p></o:p></p><p class=MsoPlainText><o:p> </o:p></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 style='border-collapse:collapse'><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><b><span style='mso-ligatures:none;mso-fareast-language:DE'><book book_type="monograph"></span></b><span style='mso-ligatures:none;mso-fareast-language:DE'><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <br><b> <book_metadata language="de"></b><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <contributors><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span lang=EN-US style='mso-ligatures:none;mso-fareast-language:DE'> <person_name contributor_role="author" sequence="first"><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span lang=EN-US style='mso-ligatures:none;mso-fareast-language:DE'> <given_name>Roland</given_name><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span lang=EN-US style='mso-ligatures:none;mso-fareast-language:DE'> </span><span style='mso-ligatures:none;mso-fareast-language:DE'><surname>Helm</surname><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <affiliations><institution><institution_name>Universität Regensburg</institution_name></institution></affiliations><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> </person_name><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> </contributors><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <titles><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <title>Marketing</title><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <subtitle>Strategische Analyse und marktorientierte Umsetzung</subtitle><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> </titles><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <jats:abstract><jats:p><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>Die 8. Auflage folgt ausgehend von grundlegenden Erkenntnissen zur marktorientierten Unternehmensführung dem typischen Ablauf des Marketingplanungsprozesses und dessen konkreter Umsetzung. Entsprechend der Bedeutung eines fundierten Verständnisses über Zustandekommen und Beeinflussungsmöglichkeiten von Kaufentscheidungen, der Konkurrenzbedingungen sowie deren Integration in einen stringenten Analyse- und Planungsprozess wird diesem Teil eines anwendungsorientierten Marketing ein großer Raum zugebilligt. Es folgen Ausführungen zur strategischen und operativen Umsetzung in einem erweiterten Marketing-Mix.<o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'>Die Zielgruppe sind Studierende wirtschaftswissenschaftlicher Studiengänge und Praktiker, die sowohl ein wissenschaftlich fundiertes, aber auch umsetzungsorientiertes Buch benötigen. Eine kompakte Lehr- und Lerneinheit wird durch die Kombination mit dem entsprechenden Arbeitsbuch geboten.</jats:p></jats:abstract><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <edition_number>8</edition_number><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <publication_date><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <month>05</month><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <day>20</day><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <year>2009</year><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> </publication_date><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span lang=EN-US style='mso-ligatures:none;mso-fareast-language:DE'> <isbn media_type="electronic">9783838509198</isbn><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span lang=EN-US style='mso-ligatures:none;mso-fareast-language:DE'> </span><span style='mso-ligatures:none;mso-fareast-language:DE'><publisher><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span lang=EN-US style='mso-ligatures:none;mso-fareast-language:DE'> <publisher_name>utb GmbH</publisher_name><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span lang=EN-US style='mso-ligatures:none;mso-fareast-language:DE'> </span><span style='mso-ligatures:none;mso-fareast-language:DE'><publisher_place>Stuttgart, Deutschland</publisher_place><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> </publisher><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <doi_data><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <doi>10.36198/9783838509198</doi><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> <resource>https://elibrary.utb.de/doi/book/10.36198/9783838509198</resource><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><span style='mso-ligatures:none;mso-fareast-language:DE'> </doi_data><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><b><span style='mso-ligatures:none;mso-fareast-language:DE'> </book_metadata></span></b><span style='mso-ligatures:none;mso-fareast-language:DE'><o:p></o:p></span></p></td></tr><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><b><span style='mso-ligatures:none;mso-fareast-language:DE'></book></span></b><span style='mso-ligatures:none;mso-fareast-language:DE'><o:p></o:p></span></p></td></tr></table><p class=MsoPlainText><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='mso-fareast-language:DE'>Viele Grüße<span style='mso-ligatures:none'><o:p></o:p></span></span></p><p class=MsoNormal><span style='mso-fareast-language:DE'>Herbert Barkmann<o:p></o:p></span></p><p class=MsoNormal><span style='color:black;mso-fareast-language:DE'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:black;mso-fareast-language:DE'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:black;mso-fareast-language:DE'>BARKMANN software & services</span><span style='mso-fareast-language:DE'><o:p></o:p></span></p><p class=MsoNormal><span style='color:black;mso-fareast-language:DE'>Schweigbrunnenstr. 3, 79256 Buchenbach</span><span style='mso-fareast-language:DE'><o:p></o:p></span></p><p class=MsoNormal><span style='color:black;mso-fareast-language:DE'>Tel. +49 / (0) 7661 / 6299063</span><span style='mso-fareast-language:DE'><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='color:black;mso-fareast-language:DE'>Fax +49 / (0) 7661 / 6298721</span><span lang=EN-GB style='mso-fareast-language:DE'><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='color:black;mso-fareast-language:DE'><a href="mailto:HBarkmann@onixtools.de" target="_blank"><span style='color:#0563C1'>HBarkmann@onixtools.de</span></a></span><span lang=EN-GB style='mso-fareast-language:DE'><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='color:black;mso-fareast-language:DE'><a href="http://www.onixtools.de/" target="_blank"><span style='color:#0563C1'>http://www.onixtools.de</span></a></span><span lang=EN-GB style='mso-fareast-language:DE'><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='mso-fareast-language:DE'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:12.0pt;mso-fareast-language:DE'>Neu: die Metadaten-Lounge, ein Format der IG Produktmetadaten im Börsenverein. <o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-size:12.0pt;mso-fareast-language:DE'>Alle drei Monate immer am Mittwoch um 16 Uhr zu neuen und spannenden Entwicklungen im Bereich der Metadaten. <o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-size:12.0pt;mso-fareast-language:DE'>Info und Anmeldung: <a href="https://www.boersenverein.de/interessengruppen/ig-produktmetadaten/die-metadaten-lounge/"><span style='color:#0563C1'>https://www.boersenverein.de/interessengruppen/ig-produktmetadaten/die-metadaten-lounge/</span></a><o:p></o:p></span></b></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText><o:p> </o:p></p></div></body></html>